Friday, January 7, 2011

5 Things a Medical Logo should Have


Medical logos are the graphical symbols that depict healthcare services and products of your company to the entire healthcare industry. It is the perfect signature identity of your health organization, so it should be designed appropriately to make it more effective. In this post, I will discuss a few key things that medical logos should have. 

1.    Right Color Palette
It is important to use the right color palette in medical logos. Colors are a great way to bring positive feelings in the minds of the viewers and truly denote your brand vision. Green, blue, yellow, brown and red are some acceptable color choices that can instill the feelings of health, comfort, nature and growth.

 


2.    Simple and Plain Fonts
Fonts can also play a key role giving a more professional look to your medical establishment. Simple, plain and formal fonts add maturity to the logo and fit best with it. 

 


3.    Suitable Images
Medical logos should have relevant images that match with the services and products. Images such stethoscope, blood pressure apparatus, tablets, body organs or human anatomy can be used quite effectively. 



4.    Creative Design Elements
All design elements in the logo should fit amicably with each other. Proper use of colors, images, and other illustrations can surely make a reliable and trustworthy logo brand. 

 

5.    Innovative Design Ideas
Incorporating a creative design idea in the logo design can make it appear timeless. It can attract your target audience and can enhance the credibility of your organization which in turn will ultimately increase your revenues.


 

A logo design is the graphical representation of the services and products of the company offers. The above mentioned ideas are elements that medical logos must possess to serve as a unique brand entity in the healthcare industry. 

Image Sources: naturalbeautyworkshop.com, aces4hire.com, images03.olx.ae, designdeck.co.uk, michigan.gov